FRUU create both 360° Photos and Videos for cutting-edge clients to use in their marketing activities.

Using 360° photos and videos in your marketing efforts can offer a wealth of benefits and opportunities that can help you stand out from the competition and drive more engagement and sales.

Take a closer look at some of the key benefits and effects that can be leveraged with these immersive media formats:

Increased engagement:

360° photos and videos offer a more immersive and interactive experience for viewers, which can increase engagement and time spent on your website or social media platforms. This increased engagement can lead to more conversions and ultimately, more sales.

Improved storytelling:

360° media allows you to tell a more complete and compelling story about your product or service, showcasing every angle and detail in a way that traditional photos and videos cannot. This can help you build a stronger emotional connection with your audience and communicate your unique value proposition more effectively.


Using 360° media can set your brand apart from competitors who are still using traditional media formats. This can help you stand out in a crowded market and position yourself as an innovative and forward-thinking brand.

Increased trust:

360° media can give potential customers a more accurate and transparent view of your product or service, which can help to build trust and credibility with your audience. This increased trust can lead to more loyal customers and positive word-of-mouth marketing.

When it comes to 360° video specifically, there are even more opportunities to create truly stunning and memorable experiences for your audience. Here are just a few of the amazing effects that can be leveraged in 360° video


Time-lapse 360° videos can showcase the beauty of a location or product in a way that traditional video formats cannot. This can help to create a sense of awe and wonder in viewers, which can increase engagement and interest in your brand.


Using seamless transitions in 360° videos can create a sense of flow and continuity that can be particularly effective for showcasing products or services with multiple features or angles.

Interactive elements:

360° videos can be enhanced with interactive elements like hotspots, which allow viewers to click and explore specific areas or features of the video. This can increase engagement and provide a more personalized experience for viewers.

Sound design:

The immersive nature of 360° videos allows for more creative sound design, which can be used to enhance the emotional impact of the video and create a more memorable experience for viewers.

Leveraging 360° photos and videos in your marketing efforts can offer a range of benefits and opportunities for your brand.

Whether you’re looking to increase engagement, differentiate yourself from competitors, or build trust with your audience, these immersive media formats can help you achieve your goals and drive more success for your business.